Richard Li
Founder and Managing Director
More than 20 years across customs brokerage, freight forwarding and cross-border e-commerce in Australia and China, including building SF Express's cross-border e-commerce unit.
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Richard is the Founder and Managing Director of 24 Customs, with more than 20 years of experience across customs brokerage, freight forwarding, international logistics and cross-border e-commerce in Australia and China.
Throughout his career, Richard has worked across multiple parts of the logistics industry, including carriers, third-party logistics providers and cross-border e-commerce businesses. He has held senior leadership roles with major logistics organisations, including establishing and leading a cross-border e-commerce business unit for SF Express.
That breadth is why Richard treats a clearance as one link in a chain rather than a form to lodge. He reads a shipment the way a carrier, a forwarder and a compliance officer each would, and he expects the people he leads to do the same: use judgement, own the outcome, and keep the relationship long after the container is released.
Away from the desk he mentors younger operators and speaks on international trade, logistics and building a business between Australia and China.
His job now is to grow 24 Customs into the brokerage he would have wanted as a client: specialist, responsive and personal.